It seems like we’re always hearing of some religious icon appearing on an inanimate object. Christ in someone’s bowl of oatmeal or Virgin Mary on a hospital window.

Troy Eckonen ordered french toast at Mack’s Cafe in Pompano Beach, Florida. The toast he was served bore what appeared to be a bearded man resembling Jesus scorched onto its egg-encrusted surface. Knowing he had something potentially valuable on his hands, Eckonen took the toast home in a doggie bag and immediately put it up for sale on eBay.

As the “Jesus toast” phenomenon started to draw media attention, Eckonen received a phone call from Hector Ortiz, a cook at the cafe. Turns out Ortiz had unwittingly dropped his pack of cigarette rolling papers onto the griddle just before he placed the bread on it to be cooked. The 500-degree heat of the griddle seared an image of the Zig-Zag logo into the surface of the toast. Ortiz went on break later that day and saw the news of the discovery on TV. And since he was jonesin’ for some weed because his rolling papers were missing, he put two and two together. Sharp guy, that Ortiz.

Though disappointed at the food item’s lack of religious significance, Eckonen remains hopeful that his toast will still net a tidy sum. He changed the eBay description but kept it open for bids.

What initially drew offers from church leaders and other religiously-devout people has now started to attract head shop owners, old ’60s radicals and stoned rastafarians. Typical comments on Eckonen’s eBay page have shifted from “Praise the Lord, it’s a miracle!” to “Yo dude, I’ll give ya’ 65 bucks and my favorite Harley Davidson skull-head bong for that.”

So far, bids for the Zig Zag toast are approaching $150 and climbing.