A group of enterprising business students at an Ohio State University fraternity house hired a prostitute for an evening, then sold $10 raffle tickets for the opportunity on Craigslist.

Rusty Blades, a senior at OSU and chapter president of the Delta Sigma Pi fraternity, hired a local call girl, “Shugga Pops,” for a 1-hour session one Friday night last month. Blades then posted ads on the Columbus, Ohio, Craigslist personals section, raffling the one hour encounter with the hooker for $10 a pop. In drafting the ad, Blades was careful with his wording to avoid being caught by local law enforcement who routinely scour the site.

The ad received a total of 271 paid responses by the time the ad closed three hours later and frat members drew the winner’s name. The raffle winner, local realtor Jacob McGill, was perplexed at first.

“I saw the ad on Craigslist, but couldn’t tell for sure what they were selling as the wording was kinda funny,” said McGill. “Hell, I thought it was a ‘meat raffle,’ so I sent in my tenner via PayPal, hoping for a side of beef or something. Then those guys called to tell me I won. This wasn’t quite what I had in mind. Nothing at all like the meat raffles they have down at the local Legion hall. But what the hell, it was only ten bucks, and I’ve got nothing else planned tonight. I’ll give it a go.”

Delta Sigma Pi was even generous enough to have a room ready for the encounter, providing a venue for McGill and Shugga Pops to do their 60 minute hookup in one of the rooms for new pledges.

Minus the $300 cost of the hooker, the frat house cleared just over $2400 from the event.

“This was so spectacularly successful, we might pull it off again next weekend,” said an enthusiastic Blades. “Maybe this could become a weekly fund-raiser for the fraternity house.”

The event didn’t go unnoticed by the University. One of Blades’ professors got wind of the promotion and was thoroughly impressed by his student’s initiative and creative thinking.

“You might be able to use this for a case-study or perhaps write a term paper on the experience,” suggested Steven Hietpas, Blades’ Advanced Marketing class professor. “This is the kind of ‘outside-the-box’ thinking I want to instill in my students. Nicely played!”

McGill was more pragmatic: “Who says you can’t get laid for ten bucks anymore!”